HP Indigo will once again play host to likely a group of 200 packaging and commercial printing professionals next week in Israel. Its Worldwide VIP Event, a lead-in to this fall’s PRINT® 13 in Chicago, will give the provider of digital-offset printing systems an opportunity to show off its latest technology developments to a captive audience of current and potential customers, industry analysts and the press (including The Converting Curmudgeon).
Over the two-day program, Dutch labelmaker Eshuis will describe using HP Indigo digital presses to produce 800 million personalized Coca-Cola labels for 32 different, national markets across Europe for the “Share a Coke” campaign; Perception Research Services Intl. will present a report on “Consumer Trends in Packaging;” and tours will include the HP Indigo Testing Center in Ness Ziona, the HP manufacturing and ink plants in Kiryat Gat and the Scitex facility in Caesarea.
Look for my Tweets and photos from the event June 18-19 at @CnvCurmudgeon.